Advertisements, Big Nate Island, Creators

The biggest kids’ site hosts Big Nate and more greats, as told by Jess Brallier

Hey Poptropicans, we’re back with more reflections on what made Poptropica successful from longtime publisher Jess Brallier.

Previously, we shared the former Pop CEO’s insights on “storytelling, games, and Poptropica.” This week he released two more blog posts about the subject: “The Internetโ€™s largest kids site!” and “Big Nate!

So weโ€™re having a blast with Poptropica.ย  Telling unexpected stories via a gaming literacy, exceeding budget targets, employing good people, having fun. We started our storytelling with Early Poptropica and Shark Tooth Island in 2007.

Jess Brallier

In that first post, Jess recounts how Time magazine listed Poptropica as one of the “50 Websites that Make the Web Great” (this was in 2011).

Jess goes on to share about Poptropica’s carefully planned and well executed business strategy, “conceived to serve both kids and advertisers” before a line of code was ever written for the game.

As Iโ€™ve said beforeโ€”and Iโ€™m often the lone voice on thisโ€”having the right advertisers fund the delivery of great content to kids is a good thing.ย  I had zilch interest in a publishing strategy that was purposely confined to kids with parents wealthy enough to afford a subscription.

Jess Brallier

Next, Jess quotes generously from a 2020 article written by Arian Tomar titled “Why Poptropica Mattered,” posted on a site called Voices of Gen-Z. Here’s a snippet from that reflective piece:

Poptropica changed my life. If Iโ€™m being honest, I think it influenced many young people more than we acknowledge… To me, Poptropica represents an internet full of stories, exploration, connection, and advertising, a microcosm of the essential parts of the internet.

Arian Tomar

Anyway, on with the main point of Jess’s post: for a time, Poptropica was the largest kids’ site on the internet!

The news was nervously given to him one morning in late 2008 by Poptropica’s marketing director, Kim Regan. They didn’t blast the news right away as they wanted to make sure it was true. But sure enough, Poptropica’s numbers had grown bigger than Disney’s Club Penguin and Nickelodeon’s Nicktropolis, two other hugely popular virtual worlds at the time. (And Poptropica outlived them, too!)

It was all so incredibly satisfying.ย  This quiet, caring, hard-working, respectful, unknown group of talented and good people went up against Nickelodeon and Disney and kicked their butts.ย 

And they did it by telling storiesโ€”great writing, great art, great designโ€”when all the experts confidently screamed that kids wanted nothing to do with stories on their computer screens.ย  By 2012, story-based Poptropica had 500+ million registered users from around the world.

A good story, once again, won the day.

Jess Brallier

Now let’s turn to Big Nate, which began as a comic strip and now has a pretty popular narrative-and-art hybrid book series. But before the book series, there was the Poptropica island.

Poptropica’s official tour page for Big Nate Island when it first released in 2009.

Poptropica Creator Jeff Kinney knew Lincoln Peirce, the creator of Big Nate, and figured it would be a good match, as he and Jess were looking for brilliant content outside of Poptropica to add to the game.

One of Jeffโ€™s and my notions was to introduce content on Poptropica that did not first originate on Poptropica.ย  Why limit all those kids to discovering only what our writers came up with?ย …Wow, doing that would make Poptropica all the more powerful, inclusive, and all-serving.

Jess Brallier
The first Big Nate comic strip

Jess loved the idea (and the brilliance of comic strip creators), and they met with Lincoln and decided to give it a try.

Two months later, late morning on a Friday, we launched โ€œBig Nate Island.โ€ By midnight, two million different kids had played it.ย  Seriously!

Jess Brallier

Two million is impressive, but what else stands out is the fact that it took just two months to dream of and create an island! A far cry from the snail’s pace of island releases these days…

Anyway, the success of the island confirms Jess’s hunch that there’s a unique kind of book for all those comics. But that’s another story!

~๐Ÿ 

Advertisements, Contests, Fan Art Features, Social Media

Monthly costume design contests, strange art shares, and… questionable ads?

As we continue to wait on news for the porting of old islands and the imagined futures of Fairytale Island, the Pop Creators made an announcement regarding a new Costume Design Contest.

This event has been held a couple times in the past, but now, a new contest will be held every month! According to the Creatorsโ€™ Blog, the contest will be open for two weeks each time, so the current one closes June 7 at 8 pm PST.

If this continues, plenty of fans should have the chance to see their designs become a virtual reality! Unlike past versions of this event, no prizes (such as membership) were mentioned, other than having winning costume designs implemented into the game. Good luck to all!


Continuing with the subject of fan art, Poptropica shared six new Instagram stories today. But there’s something a little odd…

Look closely and you’ll find that two of these pieces are not Poptropica relatedโ€”with one being a non-Pop original character, and the other being fan art of a character from the game Resident Evil, which does not exactly share Poptropica’s demographic. They are done by arts.n.darts, the same artist who also recently made fan art of Betty Jetty that the Pop Creators did not recognize.

While it would be admirable if this is simply an effort to show more support towards artists who have previously made Poptropica fan art, the shares are nevertheless uncharacteristic, and also raises the question of whether Poptropica’s social media person (or people?) is once again unaware of Poptropica’s content. Sus?


On a final note, a couple changes appear to have happened to the ads that appear on the website and in-game.

From past observations, most ads on Poptropica are specifically targeted towards its younger audience, similar to how they are sponsored to make in-game advertisements that showcase books, toys, or movies and shows that its general demographic may enjoy.

However, lately the ads appear to be more random and not exactly geared for kids. PHB staffer Gentle Dolphin reported seeing ads for Honey, which is a browser extension for online shopping, as well as for Morgan & Morgan, an injury law firm.

It’s understandable that a game needs to make a profit to survive, but this does raise some suspicion towards Poptropica’s insistence that they are still getting a large amount (“over a million”) of players. Why would they need to accept more advertisements if that was the case? The COVID-19 pandemic has had an effect on businesses, but as an online game, has Poptropica been growing or shrinking in attention? The branching out on ads seems to suggest the latter.

As of now, fans have many questions, many of which we may not see answers to soon. Hopefully we can still have fun while we wait with contests, upcoming quests, and the next Dream Island!

Castori honorem ~ Maryann/Smart Bubbles

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Poptropica Kelp Blog: SpongeBob Island 2: Kamp Koral ๐Ÿงฝโญ๏ธ

Are you ready, kids? A new “island” awaits on the Poptropica map: Kamp Koral Island, i.e. another SpongeBob Island! The original one is gone, but this new ad brings similar vibes, games, and prizes.

This interactive ad world promoting “Kamp Koral: SpongeBob’s Under Years,” a new animated series streaming on Paramount+, can also be found through a little hut on Home Island. We’re going camping!

Upon arriving at Kamp Koral, you’ll find SpongeBob by a house marked Jellyfish Meadows. Click to start a mini-game where you have 4 minutes to catch 70 jellyfish. The rewards are a Jellyfish Follower (spacebar to shock) and Jellyfish Catcher handheld (spacebar to make a bubble)!

Head right and you’ll find three head-to-head arcade games you can play with other players. As with the previous SpongeBob Island, the games are High Diveย (Sky Dive),ย Star Link, andย Bubble-loonsย (Balloons), all styled with SpongeBob graphics. Further right, you can pick up a free Canoe Rider to move yourself around in a boat.

Go up a little and you’ll find an unenthusiastic Squidward by a shiny lever. Pull it and you’ll release a horde of jellyfish sprinkling down your screen! Also, if you go further up and to the very left, you can pick up another prize: the Gary Follower (he meows!).

Back on the ground, SpongeBob says that baby Pearl is missing, but you can find her by following the trail of toys. When you reach her, you’ll win a Gary Head Rider (who burps!). Along the way, you can also meet other characters: a younger Sandy, Mr. Krabs, and Patrick.

Aw tartar sauce, that’s it for Kamp Koral Island! What do you think of this mini campsite and of SpongeBob and his friends aging backwards in this new series? How does it compare with the other SpongeBob Island, and when are the Creators going to announce the winners of their funny video contest from that ad island? Share your thoughts in the comments below, and keep on popping on, Poptropicans. โœŒ๏ธ

~๐Ÿ 

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I’m Ready for SpongeBob Island ๐Ÿงฝ๐Ÿ

Heyo Poptropicans! Purple here with fresh news: the long-requested but never before seen Spongebob Island has appeared on the map!

According to the creators, fans have petitioned them, sent them letters, and made posts across social media in the hopes of one day seeing Atlantic City in Poptropica. And now, on time with the release of “The SpongeBob Movie: Sponge on the Run,” SpongeBob’s arrived! To access Spongebob Island, find it near Snagglemast on the map — or enter it through the ads in the in-between scenes on any island.

Upon landing in the glorious underwater world of Atlantic City, you’ll find Spongebob himself waiting for you with a mission. His pet snail Gary’s gone missing, and he needs you to follow the suspicious slime trail and find the lost snail!

As you follow the trail, it’s difficult not to get distracted by the prizes and attractions surrounding you! It couldn’t hurt to stop by the movie theater on your way to grab the SpongeBob’s Boat prize and indulge in a fun game of Snack Attack.

The rules of Snack Attack are simple: you’re given 4 minutes on the clock to gather 70 movie snacks from various places around the room. Once you’ve finished picking up as much popcorn, soda, and candy as you can, you’ll be rewarded with two prizes: the SpongeBob Follower (who’s as big as your character) and Character Emojis (press space bar to say some of SpongeBob’s iconic phrases).

If collecting all those snacks made you hungry, hop on up to the top of the Snack Attack theater, where you’ll find Patrick Star enjoying a delicious Krabby Patty or two! Crank the lever to unleash a torrent of Krabby Patties falling from the sky. ๐Ÿ”

Ohm nom…

Run further along down the road โ€” passing Mr. Krabs and his pincers of money on the way โ€” and you’ll find Sandy Cheeks waiting with three familiar head-to-head mini-games: High Dive (Sky Dive), Star Link, and Bubble-loons (Balloons), all fashioned to fit the SpongeBob ocean theme. Think you’ve got what it takes to beat your opponent?

Now, that’s all very enjoyable, but enough fun and games โ€” we can’t forget the missing snail Gary and his snaking slime trail! Follow the snail trail all the way up to the huge pair of dice on the rooftop, where you’ll find Gary with a pair of Character Balloons. Go ahead and grab those balloons; they’ll be added to your inventory as a bonus prize. Huzzah!

Now that you’ve seen all there is to see on SpongeBob Island, take a look at the Creators’ other exciting announcement: they’re going to be giving away 5 one-year memberships to the makers of the funniest videos involving SpongeBob Island! If you’ve been hoping for a chance to win a free membership, then this is your opportunity to get creating. Or, if you don’t win this time around, you could always enter in the PHB’s monthly membership giveaways instead!

Welp, that’s just about all for today! Were all the games and prizes fun enough for you, or was your vacation to Atlantic City not what you’d hoped for? Are you planning on entering the SpongeBob video contest? Comment your opinions down below!

~๐Ÿ’œ

Advertisements, Guest Posts

American Girl: Kira’s Island takes on Australia and its authentic animals ๐Ÿฆœ

Hey Poptropicans, this is a guest post by jaekelopterus3 (Perfect Fish), whoโ€™ll be reporting on the latest advertisement island to hit the map. Let’s pop in!

Kiraโ€™s Island is the latest American Girl ad to rise from the seas of Poptropica. It’s on the first page of the map and stands apart from its predecessors for its setting: we’ve left America for Australia!

For one thing, America has a distinct lack of wild koalas and kangaroos. The dry ground and vegetation resemble Australiaโ€™s different climates, and the presence of a koala and male Australian king parrot (red with green wings) on the map icon indicate that we’re entering Australia’s eastern coast, as that is where those species dwell.

We land right in the middle of the Bailey Wildlife Sanctuary, with several buildings to enter, prizes to collect, the star of the show (Kira), and a few other characters to talk to. Unlike with Courtneyโ€™s Island, this place is dubbed not with original music but the clubhouse music.

Let’s grab the first prize we see: the Dodger Follower. Like the Australian king parrot from the map image, Dodger is an exact match for a real animal: an Australian magpie. While wild magpies have a reputation for aggressively defending their nests when their young are being raised, Dodger is content to follow you around, flapping like the Blue Woodpecker Follower from Quippy’s store in Survival Island: Ep. 1.

As you can see from the signs on the right, a few facts are given about some of Australiaโ€™s most iconic animals. The animals hanging out at this end of Main Street are just as interesting as the rest. The emu has a thicker and more luxurious โ€˜do than the bristly head feathers of the real thing, but otherwise itโ€™s pretty accurate, and the kookaburraโ€™s distinct cyan wing stripe led me to research its species: the blue-winged kookaburra of northern Australia, consistent with the location of this island being near Townsville.

The Wombat Pair prize, which is a handheld item with male and female variants, can be picked up right in front of the wildlife rescue clinic. Just click on the crate and theyโ€™ll come with you.

On Main Street you’ll also find Aunt Mamie and Alexis, whose dialogues add a bit of Australian culture to the scene: “arvo” being Australian slang for “afternoon,” and “g’day” for “good day.” Looks like this wildlife rescue camp is not just located in Australia, but run by Australians who care about their biodiversity.

Step inside the wildlife rescue clinic for two prizes and a minigame! Inside, click on the koala on the table and it will hold you, leaving your hands free and granting you the Bean Piggyback Rider. Considering that Dodger can be seen in a kennel on the left of this screen, I assume that Bean is the same full-size koala we saw drinking milk outside. (Arenโ€™t you a little old to still be nursing, Bean? Maybe Bean is still a juvenile koala and the adults are supposed to be bigger in this universe.)ย 

You can trigger the minigame by talking to Kira or clicking on the card deck. It’s a card-matching game that starts with the cards face-up then shuffled around, like the mahjong tiles from Time Tangled Island. Pair together the kookaburra, wombat, emu, and other animals within the time limit of 3 minutes to win!

Your prize is Blossom in a Satchel, the baby kangaroo hanging on the wall. Blossom looks like an Eastern gray kangaroo, unlike the other two weโ€™ve seen so far. At least the satchel serves well as a makeshift pouch. (Hey Bean, do you mind leaving some milk for Blossom? The โ€˜roo joey probably needs it more than you do…)

In the middle of Main Street is the American Girl Store, which doesn’t offer prizes, but offers a peek into the American Girl doll line. Inside, you’ll find Kiraโ€™s predecessors, Joss and Courtney. A few items on either end can be interacted with: on the left, the boombox plays music, the care-bear jumps, and the phone rings.

On the right, you can eat damper bread (a traditional Australian soda bread) at the Brekky Cafe (though it’s traditionally cooked in the ashes of a campfire rather than in a cafe).

Heading next door, the movie theater (both inside and out) lets us know that there will be new videos every week (unlike with the previous American Girl ads, which released a bunch of videos all at once). For now, there’s only one โ€” a music video โ€” but it seems that this island will be updating with new clips for at least eight weeks.

Moving to the other end of Main Street, there’s another area with a minigame. This Wallaroo Tent doesn’t house wallaroos (macropods in between the size of a kangaroo and a wallaby) though: it’s the makeshift base of Kira herself. From the middle poster, we see that Kira calls Michigan home, making her an American girl by nationality, even though this is Australia. You can also grab two glittering prizes here: Kiraโ€™s Outdoor Outfit (left) and Kira’s Hiking Boots (right).

Talk to Kira to start the minigame. Similar to the recent Wolfwalkers ad minigame, the goal is to search high and low through a forest setting to find objects. The path varies, so I will not be posting a walkthrough, and in fact would advise against playing this, as it caused my web browser (Chrome) to crash. Anyway, there are four clues to look for.

At the end of the game, you find the Paradise Parrot, a creature whose name belongs to a real but sadly extinct bird. Normally I don’t enjoy looking at taxidermy, but only from it can we see that Poptropica’s Paradise Parrot here is supposed to be the male of the real animal.

The real Paradise Parrot is thought to have been driven out of existence by a double threat from cattle ranchers, who exposed the parrots to egg predation by rats and competition for food with cattle. However, even though the Paradise Parrot has not been seen alive since 1927, Kira seems to have evidence that in her universe, it still hides in the Australian bush. Maybe it’s out there laying low, but that seems unlikely.

Going back to the prize from the minigame, the Tropical Bird Power is a pair of earrings that can summon a flock of three species, the Australian king parrot and two others I canโ€™t confidently identify.

The parrots with blue heads may be rainbow lorikeets or red-collared lorikeets, but the coloration is not an exact match. However, out of all parrots including the rest of the lorikeets, they are the closest candidate. And again with only partial confidence, I identified the non-parrot as the black-headed variant of the gouldian finch. They do look similar to the “Paradise Parrot” tropical birds from the minigame.

That’s the end of our tour of Kira’s Island! As time goes on, maybe the upcoming theater videos will offer a deeper message about conservation and the biodiversity of Australia, or it may just expand on Kiraโ€™s story and promote the merchandise. We will see. In any case, this island is fairly well-researched, if lacking in original music. 2021 brings a different kind of American Girl ad to the table, that’s for sure.


Hope you enjoyed this guest post by jaekelopterus3 (Perfect Fish). If you did, you might also enjoy our other deep dives into Poptropica’s American Girl Islands for Joss and Courtney, two ad-ventures released last year.

The Poptropica Help Blog welcomes interesting Poptropica insights from anyone in the Poptropica community with thoughts to share. You can find some tips and guidelines on our page on how to Write for the PHB, and share blog posts on the PHC, our Discord server.

๐Ÿ“ฐ If you have an idea for a PHB post, send it in! โœจ