Poptropica Portfolio: Jessica Devine

Hey Poptropicans!

Here comes another Poptropica Portfolio—but not just any Poptropica Portfolio! This one’s a little different from others we’ve featured, because instead of illustrations or animation reels, this portfolio features copywriting and social media work.

If you’ve been with the fandom a while, you probably know whose work we’re talking about: the efforts of Skinny Moon, also known as Jessica Devine. She left Poptropica this past June to continue her previous career as a freelance copywriter and social media strategist, and recently launched a new website for her business, “J. Devine Creative.”

jdevinecreative website

On the website, she features samples of her work in a gallery—including work from Poptropica! As far as copywriting, she’s written 100+ blog posts for the Poptropica Creators’ Blog under the name “Skinny Moon,” as we know. As for social media, her gallery features numerous social media posts she’s done for Poptropica. Have a glimpse:

sample jdevinecreative

There’s more where that came from! Check out the rest of her gallery here.


Over on the Client Successes page, you can find several more segments relating to Skinny Moon’s time with Poptropica. A gallery of images accompanies each one, and you can flick through the pics with the rounded buttons below each pic.

This picture features a PHB blog post, PHB tweet, and Clawtropica blog post from Pop fan blogger Purple Claw. Again, there’s more where that came from!

jdevinecreative portfolio

Oh yes, she even featured our Skinny Moon memes. How cool is that?! 😎


That’s not all: “J. Devine Creative” also contains a page for testimonials. And here’s the super cool part: you probably know some of the people behind these testimonials, because she invited them straight out of the Poptropica community!

Here’s one that I (Slanted Fish) wrote:

When Jessica served as Poptropica’s community manager, she brought with her a wonderful dose of enthusiasm for all things Poptropica. Jessica (or “Skinny Moon,” as she is known in Poptropica circles) was instrumental in establishing good rapport between Poptropica and its fans, which had been missing before she came along. It was clear that she cared a lot about the fans of the game, from bloggers with large audiences to casual commenters on a small chat server. Not only did Jessica take the time to respond to our pressing questions (of which there were many!), she also took initiative in creating connections on social media, and that made all the difference.

And one from PHB author Slippery Raptor:

As community manager of Poptropica, Jessica was exemplary. She always made sure that every fan was connected to what was going on in Poptropica by holding frequent parties and activities. Jessica was very active and would promptly answer any questions the best she could. But of all the things she’s done, I’m most thankful for her help in personally ensuring that a package sent by Poptropica would arrive for me.

And one from another Poptropica Creator—senior story developer Mitch Krpata—that may really resonate with Poptropicans:

Jessica did the impossible: she made Poptropica relevant on social media. She met our users where they were, and thanks to her unique, energetic voice and keen sense of the zeitgeist, was able to revive interest in what had become a somewhat moribund brand. Our users really want her back. So do I!

Thanks to Skinny Moon, aka Jessica, for giving the PHB an opportunity to play a part in her new website! As you can tell from our testimonials—and countless more from plenty of other Poptropica fans—we can definitely vouch for her good work. So, if you find yourself (or someone you know) in need of a solid copywriter and social media person, look no further than J. Devine Creative.

If you liked Skinny Moon/Jessica’s portfolio, be sure to also check out other Poptropica artists we’ve featured here on the PHB: Tyson BurnhamKyle Miller, Geoff HassingNate GreenwallChris GoodwinAbraham Evensen TenaJordan LearyLance FryNasan Hardcastle, and Ashley Lange.

Hope you enjoyed this portfolio! Stay awesome, Poptropicans. 🌙

<・)))><<

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11 thoughts on “Poptropica Portfolio: Jessica Devine

  1. GreedyShadow says:

    *Reads latest Poptropica post…*

    NANI?!?!?!?! 👀

    Is this an apology note?! 😱

    Speaking of which… Could this be forshadowing a PART TWO TO LEGENDARY SWORDS?👀

    (did I already said that once?)

  2. GreedyShadow says:

    So there’s a new 24 Carrot Island themed expansion room in Pop Worlds…

    For members.

    *sigh*

    Do we even care at this point?

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