This is a guest post by Tiff on why Poptropica should focus more on their older players. The following is the writer’s opinion only. Enjoy!
Hi, I’m Tiff, and I want to talk about a few things—but most importantly, the idea that Poptropica should gear the game toward older kids.
Despite the fact that Poptropica bills itself as a children’s game, fewer and fewer young kids are interested in Poptropica these days. In fact, if you look at the PHB’s surveys, you’ll find that the majority of players are 13 and up (at least, the majority of who read this fan site are teens and young adults).
If the Creators want to keep Pop going, they’ll need to create content suitable for the audience they have and expand on that, rather than holding onto the past ideal of being suited for kids. They need to grow with their fanbase, so that they’re not left behind by their competitors.
After all, Poptropica is my favorite game, and I really want it to stay. Plus, with an evolving games market, and a growing trend for augmented or virtual reality, I wonder if they can explore that avenue further.
And as we know, Poptropica has been putting a little too much emphasis on Membership. I know they’ve been working on the Islands, and bringing the old ones back, but they really should be available to all players, not just members. This post isn’t necessarily about the paywall, but more on the fact that the Creators seem to only orient their game for a subset of players that they find more valuable—whether that’s members or younger kids—rather than focusing on the majority of who’s already here: the non-members and the older players. I’m here to say, Creators, focus on who your players are now, not who they used to be, and expand from there.
Creators: grow with the game, and grow with the times. We are not kids anymore, we’re teens and young adults. Poptropica’s demographic has changed, so let’s change the game with it. It’s supply and demand: the demand is the older demographic, the little kids who aren’t so little anymore, who’ve grown up with Poptropica and have stuck around for the fun and nostalgia. And the supply is Poptropica, which needs to adapt for this crowd which seems to make up the majority of our community these days.
Let’s be a little less forceful in trying to promote our game to a younger audience, who seem to have already moved on to other things—after all, there’s not much a new player can do on Poptropica these days as they’re locked into a Haxe account with few islands—and perhaps, with careful consideration for the older demographic (and particularly our desire for islands with deep storytelling), Poptropica’s demand may rise again.
The Poptropica Help Blog welcomes interesting Poptropica insights from anyone in the Poptropica community with thoughts to share. You can find some tips and guidelines on our page on how to Write for the PHB, and share blog posts on the PHC.
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