What’s up with Suit Up? 🧐 A new link has subtly been added to the bottom of the Poptropica homepage, directing visitors to Suit Up Games, a game studio with Dr. Hare in its logo. Here’s what we know…
Suit Up Games is a work for hire game studio specializing in Roblox, the popular virtual world for kids. They haven’t listed what games they’ve worked on so far, but it’s possible that they might be behind Poptropica’s Roblox releases earlier this year, Unicorn Frenzy and Zomberry: Humans vs Zombies. It seems we haven’t heard the last of Pop meddling with Roblox… in fact, maybe it’s just the beginning.
Poptropica has yet to clarify their relationship, but their website claims that they are “a spin out of Poptropica.” If this means more of Pop’s resources are being diverted to Roblox projects… yikes.
Last month, Poptropica initiated a follow spree on Twitter, following back mutual Pop fans who followed “our friends @SuitUp_Games.”
Suit Up Games soon followed up the hype with a tweet of cursed Poptropica meme faces (not to be confused with our own similar series) on Hades and Myron Van Buren. It’s their only Pop-related tweet so far.
Suit Up Games seems to be a relatively new company, considering they are a “spin out” of Pop and they’ve only been mentioned by them in the past month. Suit Up’s website also shows they’re currently hiring Roblox developers and more, suggesting they’re still building their team.
Suit Up joined Twitter in June 2022, but their website claims they’ve been active since 2007, i.e. Poptropica’s founding year. However, the LinkedIn profile of the studio’s Managing Director may be closer to the truth, as it shows he took on the role starting March 2022.
And how did he get here? Turns out Ross Targett is also the founder and current Managing Director of Code Kingdoms, which teaches children how to code via Minecraft and Roblox. It was acquired by Roblox in 2020, and then by Sandbox & Co (which also owns Poptropica) in 2021.
Notice anything else interesting about his profile? The London-based Ross is also concurrently the General Manager of Poptropica, a role he began at the same time as the one at Suit Up Games! Besides taking over from Natalie Shahmiri, the previous GM, Ross’s joint holding of these executive positions also means his leadership work is divided between the three projects: Code Kingdoms, Suit Up Games, and Poptropica. Can Poptropica still be managed with the attention it deserves?
And will Suit Up Games bring more Poptropica content to Roblox? Or will the two realms stay separate? We’ll have to see…